Lead B2B & Strategic Marketing at Best Mobile

 Employment Nigeria 02-Dec-2016 LAGOS , Administrative   Business Development  


POSITION : Lead B2B & Strategic Marketing

Description

Job Summary: Responsible for building and promoting Best Mobile’s businesses in close partnership with Executive Management by providing sound, innovative, strategic leadership and initiatives.

Key Responsibilities:

Work in close partnership with Management to identify potential new business opportunities, and develop plans and action steps to secure such business, both on a local and regional basis.

Provide strong leadership to the company’s business development team.

Ensure positive ROI on marketing expenditure by achieving incremental sales in each month equal to or above marketing expenses in prior month.

Support the development and implementation of marketing plans and brand strategies across the organization.

Develop specific promotional activities for the business units.

Develop and track metrics for all marketing programs and activities.

Help in maintaining brand integrity across product lines, and all other internal and external communication platforms

Exploit business intelligence and competitor analysis, utilizing market trends to maintain brand leadership position.

Support and manage marketing events follow-up.

Co-ordinate creation of marketing materials including brochures, presentations, newsletters etc.

Prepare and co-ordinate content marketing activities.

Knowledge/Skills/Ability:

  • Proficiency in Microsoft Excel, Word, PowerPoint
  • Communication Skill (Written & Oral)
  • Presentation Skills
  • Industry Experience
  • Leadership Skill
  • People Management skill
  • Information gathering
  • Modern Marketing trends
  • Reporting and presentation skills,
  • Time management skill
  • Drive sales and profitability
  • Experience in developing market strategies
  • Excellent analytical skills
  • Sound expertise in development process and product marketing
  • Effective listening skill
  • Creative Skill
  • Analytical thinking
  • Good networking skills
  • Professional knowledge
  • Marketing Promotions and Campaign Strategies

Requirements

Minimum Qualification/Experience:

  • A relevant degree in a marketing related discipline. MBA preferred.
  • 7-8 years of marketing experience, with at least 5 years of telecommunication experience.
  • At least 3 years of supervisory experience.
  • Proficiency in MS Office applications.
  • Product launch and business development experience required.

REASONING ABILITY

  • Ability to solve practical problems and deal with a variety of concrete variable in situations where only limited standardization exists.
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
  • Ability to read, analyze, and interpret the most complex documents.


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