Vacancy for Brand & Communications Manager at Ensure Insurance Plc

 Employment Nigeria 23-Nov-2016 LAGOS , Banking and Finance   Insurance   Administrative  


Ensure Insurance Plc - Our primary objective is to deliver innovative insurance products that work for you, our customer. From life insurance, education plans, motor insurance to home insurance, we’ve got you covered.

POSITION : Brand & Communications Manager

Job Descriptions

  • As a brand & communications manager, you’ll be responsible for working with our high profile agencies and managing the end-to-end delivery of ATL marketing campaigns and associated projects within marketing to ensure that activities meet the business objectives.
  • Building solid internal and third party agency relationships will be key to this role, collaborating with them to ensuring work is approved, compliant and delivered to the required expectations.
  • You will also be accountable for budget management, recording all relevant financial information accurately and to agreed timescales.

Key Responsibilities

  • Lead the short and long term brand strategy, develop and execute the annual operating plan.
  • Optimise traditional marketing programs and strategies, be responsible for the execution, monitoring and measurement of these programs end-to-end in conjunction with the agency.
  • Responsible for briefs against all marketing mix elements.
  • Conduct ongoing analysis and iterative optimization of existing marketing campaigns, including analysis of product sales data.
  • Build and maintain relationships with key industry influencers, bloggers and journalists to ensure steady press coverage with crisp corporate messaging.
  • Work with cross functional marketing groups to ensure that products meet the requirements of our customers and are well positioned in the market.
  • Understand and articulate unique selling propositions to customers and press, including the planning of product launches and execution.
  • Set and deliver Marketing KPIS (value growth, penetration, brand equity)Create and embed of testimonial success stories.
  • Develop optimum consumer and shopper communication media and PR.
  • Recommend retail pricing and cost pricing parameters to the sales team.
  • Monitor and control the marketing budget for consumer spend.
  • Helping manage a clear product portfolio strategy, covering pricing and promotion.
  • Ensure continual brand tracking / consumption data analysis.
  • Provide input on market trends and recommendations on new ideas. 

Qualifications and Key Competencies

  • Possession of a Bachelors' degree from a reputable University in any of the following or closely related disciplines - Statistics, Economics, Finance Engineering, Mathematics.
  • Previous experience in running analytically driven, innovative marketing strategies in competitive industries.
  • Solid experience with content management systems (ideally WP), tracking mechanisms (code snippets) and analytics software (ideally GA).
  • Strong business acumen and focus on marketing ROI and effectiveness- proven experience in leading a marketing function in this manner.
  • Solid experience with running and measuring ATL campaigns (TV, Radio, OOH, activation etc.) and relevant industry relationships.
  • Can make sound commercial decisions.
  • Must be comfortable and passionate about technology.
  • Possessing relevant industry relationships.
  • Inspire and align the business to believe, commit and deliver the ensure growth plan and execute.
  • Creates and communicates a clear and compelling business strategy, has a relentless focus on excellent execution of the strategy.
  • Sets and achieves clear and ambitious goals.


Sorry the application deadline for this job has elapsed



Disclaimer: Though we make every effort to verify the authenticity of our posts, We're in no way affiliated to any of these companies whose vacancies we publish.
Note : Do not pay any fees to Employers for recruitment. To report and to view a list of fake recruiters in Nigeria, . Click Here


Leave Your Comments










JOB SEARCH

GET FREE JOB ALERTS






Contact


info[at]employmentnigeria.com,