Vacancy for Brand Executive at an Insurance Company
Employment Nigeria
31-Aug-2017
LAGOS ,
Insurance
POSITION : Brand Executive
DESCRIPTION
This position will focus on executing an annual activity plan that delivers on corporate brand goals (awareness, equity, market share, etc.) amongst the target audience.
To support the team to promote the Company’s Brand through advertising and promotional mix that supports brand growth and aspiration.
Responsibilities
- Brand Activity plans: Execute approved brand activities for Master-brands/products, particularly below-the-line programme(s):
- Plan, activate and monitor using annual activity schedule appropriate for brand/products.
- Ensure core/major activities are evaluated and learning captures for future brand planning.
- Support Corporate Image/identity effort:
- Ensure the right deployment and use of appropriate corporate identity tools (including logos and signage) nationwide. All identity tools must be in shape that promotes and project the Company image.
- Monitor and report to Head, Brand unit, organization’s compliance on brand guidelines for use of marketing collaterals.
- Proofreading of all marketing materials e.g brochures, press releases, social media content etc.
- Keeping website relevant and updated.
- Competitor monitoring: Track competitor’s activities (both inside and outside media space) in the insurance sector and assist Head, Brand Unit, in developing response tactics to protect the position of company Brand.
- Budget/Quality Management: ensure optimization of brand budgets to execute annual activity plan for brand/products, on budget and on time and in full (OTIF):
- Ensure all branded items are to specifications and of high quality at all times as agreed and approved
- Assist in executing Corporate Communications plan (internal & external):
- Maintains and coordinate press, PRA and other approved media outlets for campaigns and releases
- Ensure timely dissemination of internal communication as agreed and approved
- Supplier liaison:
- Liaise with external suppliers (promotional, advertising agencies, photographers, videographers and printing suppliers).Co-ordinate briefs and props for photographic product shoots used in annual publications, advertising and other marketing materials.
- Co-ordinating and controlling the distribution of all leaflets, catalogues, display materials for each new product launch or marketing campaign from production through to printing and delivery
- Administration:
- Responsible for the day to day administration in the brand unit such as keeping project files, photographic and information data bases up to date.
- Develop and keep track of a unified storage of presentations, materials on marketing and communications so that internal users can easily access it
- Maintains brand inventory and oversee company awards chest
- Results: Execute below-the-line activities/events for the corporate brands/products and evaluate performance against activity objectives.
Requirements
- Bachelor’s Degree
- Professional Certification e.g. CIMN, APCON e.t.c
Experience: 2-3 years’ experience in a Brand Management role.
How To Apply
Candidates should send their applications to: urgentrecruitments2017@gmail.com with position applied for as the subject.
Sorry the application deadline for this job has elapsed
