Email Marketing Strategist at Konga

 Employment Nigeria 07-Sep-2015 LAGOS , IT and Telecoms   ADVERTISING is Nigeria’s largest online marketplace. We launched in July 2012 and our mission is to become the engine of ecommerce and trade in Africa.

We serve an ever expanding customer base, offering products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, Healthcare, Baby Products, personal care and much more.

Our range of services are designed to ensure optimum levels of convenience and customer satisfaction. These services include our lowest price guarantee, free return policy*, order delivery-tracking, dedicated customer service support and many other premium services. goes beyond just making a name for itself as the foremost e-commerce platform in Nigeria. Konga chooses to empower Nigerians to sell their products to a wider audience. We give the local merchant nationwide reach and shipping services. Konga believes in a Nigeria where every small or large business owner is given an opportunity to succeed.

Konga is helping to provide that opportunity with the Konga Marketplace.

POSITION: Email Marketing Strategist

Job Type: Full Time

Qualification: BA/BSc/HND  



Job Description   
Email Marketing Strategist to grow and enhance the email marketing program for our highly successful ecommerce business. The Email Marketing Strategist will have very strong technical skills and will come from preferably an Ecommerce environment, in which email drove sales growth.

On a broader scale this role is responsible for managing and optimizing the email program through the use of industry best practices, creative, and precise use of data and analytics. The candidate will also be responsible for the campaign process end-to-end, including design (photoshop), list management and segmentation, HTML coding of emails, tracking and deployment of emails using our ESP.

Reporting Line    Head, Digital Marketing

Duties & Responsibilities   

  • Creating engaging and visually appealing communications that should prompt customer engagement and translate to conversions.
  • Creating visually engaging customized email templates
  • Implementing design through HTML & CSS.
  • Contribute to development of initiatives that brings about high volume sales
  • Sourcing and Purchasing of images online.
  • Manage Brand Corporate Identity assets.
  • Ability to create visually appealing designs for digital display advertising resulting in click throughs and conversions
  • Editorial design and excellent marketing collateral design skills
  • Professional Logo design skills and brand identity design skills

Skills & Competencies   

Design skills:
• Highly proficient in HTML / CSS
• Digital design
• Ability to create responsive emails and templates to ensure optimal viewing on mobile and desktop devices
• End-to-end production and deployment of emails.

Web skills
• Cross browser compatibility testing
• Email campaign knowledge

• Adobe Creative Suite
• Illustrator
• Photoshop
• Dreamweaver

Qualifications & Experience   

• Capable of conceptual design and creative solutions
• Confidence in developing a core creative ideas
• Ability to demonstrate a clear understanding of the 'brand' and 'branding'
• Delivering 'on brand' & within guidelines - design resolutions
• Insightful and innovative
• Conceptual thinker
• Detail orientated
• Ability to balance and prioritise multiple projects with short deadlines
• Strong organizational / project management skill
• Strong Interpersonal skills
• Self-starter with ability to work with minimal supervision.

  • Bsc/HND from a reputable Institution
  • Minimum of 3 years work experience as a creative designer

A skills Test will be carried out for selected candidates


Method of Application

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