Career Opportunity at Fan Milk Plc

Employment Nigeria 06-Feb-2016 LAGOS , Marketing and Sales ADVERTISING

Fan Milk Plc is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range of products.

POSITION : Brand Specialist

Purpose

Identity is important for any product & brand in today's competitive marketplace. Fan Milk Nigeria is looking for a Brand Specialist whose role will be creating a lasting impression among consumers, customers and other stakeholders thus improving product sales and market share.
The brand specialist together with the sales team will be responsible for monitoring market trends and oversees trade marketing, brand marketing, advertising and brand P&L.
He/She will work closely with Sales, Product developments unit, QA, marketing personnel, finance to ensure the right message is delivered and executed for optimal visibility, transactional growth & ultimately the brand P&L.
Fan Milk has been serving the Nigerian market with high quality products at affordable prices for more than 50 years, there is a strong need to reposition the brand for growth. There is a need to revive and re-launch company’s existing products and brand as a whole.

Principal Accountabilities and Skills

Developing Insights and understanding Marketing Dynamics
Relevant experience on ATL, BTL, Through-the-line and E-Marketing Communication
Analysis of product strengths and weakness vis-a-vis competition
Strong data analytics of current market trends, market surveys and volume share, pricing and share in shop data
Execution against the Trade Marketing business plan with key output in the brand P&L, brand health and market share.
Write proposals, provide decision support and reliable research & execution recommendation.
Conduct project briefings and be in charge of execution and price tracking.
Must have an instinctive feeling about future product concepts and must have good analytical skills.
Be a good listener with the ability to drive multi-dimensional team to attain result as per business plan.
A high energetic and passionate individual

Critical Qualifications/Experience

Must be a graduate with HND or BSc in any Social Science or Marketing discipline
Must have at least 2-3 yrs experience in Brand Management with an FMCG
Strong interpersonal skills to build good working relationships across all functions and markets.
Strong flare for numbers and analytical
Convincing personality, good planner, self-starter and committed to results
Attention to details/Good Project Management Skills
Must have strong trade marketing knowledge
Reporting and PowerPoint presentation skills
Business Development skills

Learning & Career Opportunities

Danone & Abraaj are the parent company of Fan Milk Nigeria which offers intra-departmental, inter-company and global opportunities.
In-depth Knowledge of Fan Milk business, its competitors and general dairy business knowledge.
Marketing Strategy, product development and situation analysis of own and competition.

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Career Opportunity at Fan Milk Plc

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