Campaign Manager Job Vacancies at MTN Nigeria December, 2011

Employment Nigeria 01-Jan-1970 NIGERIA , NIGERIA ,

MTN Nigeria recruits

Job Title:Customer Lifecycle Management(CLM) Campaign Manager
Department:Marketing and Strategy
Job Location:Lagos

Requirement:
•Bachelor’s degree in business/information systems management or related field, and appropriate relevant professional experience required.
•Masters of Business Administration highly desirable.
•Telecom Industry experience preferred.
•At least 8 years work experience comprising:
•Minimum of 3 years working and influencing cross functional teams
•Strong talent for developing conclusions and recommendations from complex set of data
•Project Management experience
•High degree of expertise in customer data management in SPSS or SAS – experience with SQL programming is an added advantage
•Experience in marketing analytics or market research is an added advantage

•Experience and fluency in Customer Lifetime Value modeling, multivariate statistical analysis (Regression, Decision Trees, Cluster Analysis) and RFM modeling (Recency, Frequency, Monetary value analysis) is added an advantage

Job Description:

Develop campaign ideas and grids with input from the segment specialists
Develop and manage the CLM campaign roadmap
Monitor execution progress of CLM campaign and liaise with Product Specialist CLM to ensure execution
Maintain track of results, conduct regular quality checks of the ROI calculations, and coordinate regular management reporting of CLM Progress
Collaborate with analysts to develop ideas for new segment analysis to drive potential future campaigns
Develop a strategy to embed the CLM culture across MTNN
Contribute to sharing the CLM experience across MTN OPCOs as required
Support the Engine Rooms in executing regional campaigns
Advise the business on the customer lifecycle, present and share analysis, results, and provide strategic recommendations.
Supervise primary data interpretation, reporting, and presentation on customer trends and market analysis, to ensure effective deployment of analysis and insight to support business and strategic programs.
Coordinate weekly CLM meetings:
oCampaign idea generation meeting with Segmentation Analysts and Segment Managers
oCross functional CLM meeting

Qualification:

Bachelor’s degree in business/information systems management or related field, and appropriate relevant professional experience required.
Masters of Business Administration highly desirable.
Telecom Industry experience preferred.

Closing Date:2011/ 12 / 20

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Campaign Manager Job Vacancies at MTN Nigeria December, 2011

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