Vacancy for a Senior Brand Manager at Kimberly-Clark
Employment Nigeria
02-Jun-2017
LAGOS ,
Administrative
Kimberly-Clark is recruiting to fill the position below:
POSITION : Senior Brand Manager
Responsibilities
Our vision is to lead the world in the essentials for a better life and you will help us get there through brand experiences that leave a lasting impact. As a Senior Brand Manager in Lagos, Nigeria you will develop brands such as Huggies and Kleenex in an emerging market.
Key Responsibilities :
- Provides input into the brand strategy review (situational analysis).
- Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives.
- Responsible for managing:
- Integrated Marketing Plan (IMP) & resulting commercial programmes
- New product introduction (NPI)
- Develop appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.
- Manage the research process where appropriate.
- Delivers agreed brand, channel targets and profitability.
- Be responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.
- Track, analyse and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.
- Develop & updates generic planograms and looks of success aligned to brand strategy.
- Ensures communication to all relevant stakeholders during projects.
- Manages day to day interactions with agencies and assists with evaluation.
- Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.
- Effective management of A&P budget.
- SBM’s guide and develop skills base of ABM’s and BM’s where appropriate.
Requirements
- Educated to Degree level or equivalent
- Have demonstrable job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management.
- Able to demonstrate a track record of delivering business results.
Sorry the application deadline for this job has elapsed
