POSITION : Front End Developer/Digital Marketing Intern
Description
Analysis and reporting on email campaign performance on a weekly and monthly basis to internal stakeholders
Daily monitoring of trigger/transactional campaign volumes
Assist with documentation of processes and recommendations for improvements/optimizations
Campaign development, management, and optimization
Launching and QAing new email campaigns on varying email service providers
Completion of content templates to intake copy, image and URL requirements for the build of weekly and monthly subscription emails
Review of HTML proofs to ensure that content is rendering correctly on desktop and mobile
Optimizing existing campaigns with frequent multi-variant a/b testing of subject lines, click thru, time of send, & content
Tracking and analyzing weekly & monthly email KPI’s
Work closely with Email Marketing Managers in the management of individual clients, dealing with communication, execution, and reporting.
Requirements
Excellent verbal and written communication skills, and interpersonal communication abilities
Working knowledge of web content best practices, including SEO, HTML/CSS and uploading content to a CMS in both a desktop and mobile environment
Experience across 2 or more digital capabilities including website, search marketing, analytics, ecommerce, mobile, campaign management, social media, email, and A/B & multivariate testing.
Hands oon experience in design and/or skill-related position (graphic design, web design, email HTML coding, etc)
Must be able to code in HTML, CSS knowledge preferred
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