Vacancy for Consumer Connections Marketing Manager at SABMiller Plc

 Employment Nigeria 18-Nov-2017 LAGOS , Administrative  

SABMiller Plc - We are passionate about brewing and have a long tradition of craftsmanship, making superb beer from high quality natural ingredients.

POSITION : Consumer Connections Marketing Manager 

 Description
Media:

  • Lead Media Agency management & relationship
  • Financial accountability for total Media Budget & optimization
  • Approver of media briefs to agency
  • Develop and own Portfolio Media Strategy & Media Principles
  • Lead Media Planning; manage & optimize media activity grid from a portfolio perspective
  • Approve any changes/revisions to brand media and comms activities

Digital:

  • Step up digital creativity to improve impact
  • Roll out capability building (this responsibility sits at the Zone)
  • Implement harmonized ways of working
  • Develop digital brand strategies for local brands
  • Optimize digital communication for BUs for local brands

Sponsorship:

  • Prepare the business case, apply financial and commercial acumen and financial measures (eg ROI)
  • Provide advisory input for sponsorship activation (to Exp Events or Brand team)
  • Target setting, tracking, correction, evaluation (incl ROI), learnings
  • Roll out sponsorship strategy and capabilities
  • Acquire & negotiate to get optimum sponsorship potential

Experiential Events:

  • Develop event & brand experience activation toolkits (by type, by size) and lead the communication and training of same
  • Define event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies
  • Establish ROI criteria and measure for all events/experiences (Brand teams accountable to manage/monitor/adhere
  • Develop major events strategy / model, national events plan, calendar, together with brands
  • Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences
  • Support and ensure brands/regions in best in class execution on other

Requirements

  • A Degree in Business, Marketing, Communication
  • 5 years of marketing experience
  • Strategic thinker
  • Good conceptual and analytical abilities
  • Influencing and consulting skills
  • Ability to handle complex situations under pressure
  • Clear, concise communicator
  • Attention to detail


Sorry the application deadline for this job has elapsed



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