POSITION : Advertising and Promotions Leader

Responsibilities

• Responsible for supporting the Africa Advertising and Promotions Business Partners and Africa Field Marketing Manager in the development and implementation of Ad and Promotion strategies, leveraging advertising, exhibits, collaterals/sales tools production and digital communications platforms.
• Coordinates with Venders and internal Shared Services to develop and execute programs to deliver on marketing objectives.
• Owning the execution & deliverables for tier one in-person events in Africa in partnership with Events & Exhibitions team
• Managing marketing partners e.g. media agencies, creative agencies, internal shared services e.g. MECH etc.
• Leading digital support efforts for other departments and encourage strong collaboration and teamwork to execute cross-departmental initiatives
• Executing tactics for building traffic and growing supporter base through online media and SEO
• Demonstrating creativity, out-of-the-box thinking and resourcefulness in leading team to meet ambitious growth goals
• Managing offline & online customer engagement platforms e.g. Africa.gehealthcare.com, social media handles etc., in-person events, promotions, campaigns, online events, newsletters, etc.
• Develop a locally relevant content strategy to drive engagement through offline and online channels including blogs, customer references, creative assets, videos, infographics, etc.
• Ensures compliance of all Ad & Promo materials
• Evaluates programs and reports their performance to marketing
• Liaises with Communications team globally (PR & Org Comm)
• Continually evaluating processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force

Qualifications 

• A Bachelor’s Degree in Marketing, Business Administration, Communications or related field
• 7+ years of experience in advertising or marketing communications or related field
• Strong analytical and process skills
• Experience and success developing and implementing integrated marketing campaigns with measurable result
• Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)
• Communications/campaign project management
• Inclusive leadership style
• Marketing skills
• Healthcare product/industry acumen
• In-depth knowledge of product offerings and commercial processes
• Innovation – develop new ideas through collaboration and execute on creative ideas
• Proven ability to motivate and work effectively with diverse, cross-functional global teams, multiple levels (including executive level) and outside vendors
• Ability to influence, make recommendations and drive change at all levels of the company
• Excellent interpersonal and communication skills
• Proven track record of delivery to tight budgets and timelines
• Fluent in French & English preferred
• Strong digital background