Advertising and Promotions Leader Vacancy at GE

 Employment Nigeria 22-Dec-2017 LAGOS , Administrative  


POSITION : Advertising and Promotions Leader

Responsibilities

  • Responsible for supporting the Africa Advertising and Promotions Business Partners and Africa Field Marketing Manager in the development and implementation of Ad and Promotion strategies, leveraging advertising, exhibits, collaterals/sales tools production and digital communications platforms.
  • Coordinates with Venders and internal Shared Services to develop and execute programs to deliver on marketing objectives.
  • Owning the execution & deliverables for tier one in-person events in Africa in partnership with Events & Exhibitions team
  • Managing marketing partners e.g. media agencies, creative agencies, internal shared services e.g. MECH etc.
  • Leading digital support efforts for other departments and encourage strong collaboration and teamwork to execute cross-departmental initiatives
  • Executing tactics for building traffic and growing supporter base through online media and SEO
  • Demonstrating creativity, out-of-the-box thinking and resourcefulness in leading team to meet ambitious growth goals
  • Managing offline & online customer engagement platforms e.g. Africa.gehealthcare.com, social media handles etc., in-person events, promotions, campaigns, online events, newsletters, etc.
  • Develop a locally relevant content strategy to drive engagement through offline and online channels including blogs, customer references, creative assets, videos, infographics, etc.
  • Ensures compliance of all Ad & Promo materials
  • Evaluates programs and reports their performance to marketing
  • Liaises with Communications team globally (PR & Org Comm)
  • Continually evaluating processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force

Qualifications 

  • A Bachelor’s Degree in Marketing, Business Administration, Communications or related field
  • 7+ years of experience in advertising or marketing communications or related field
  • Strong analytical and process skills
  • Experience and success developing and implementing integrated marketing campaigns with measurable result
  • Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)
  • Communications/campaign project management
  • Inclusive leadership style
  • Marketing skills
  • Healthcare product/industry acumen
  • In-depth knowledge of product offerings and commercial processes
  • Innovation – develop new ideas through collaboration and execute on creative ideas
  • Proven ability to motivate and work effectively with diverse, cross-functional global teams, multiple levels (including executive level) and outside vendors
  • Ability to influence, make recommendations and drive change at all levels of the company
  • Excellent interpersonal and communication skills
  • Proven track record of delivery to tight budgets and timelines
  • Fluent in French & English preferred
  • Strong digital background


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