Wealth Marketing Manager at Stanbic IBTC Bank

Employment Nigeria 21-Mar-2018 LAGOS ISLAND , Marketing and Sales

Stanbic IBTC Bank is a leading African banking group focused on emerging markets globally. It has been a mainstay of South Africa's financial system for 150 years, and now spans 16 countries across the African continent.

Standard Bank is a firm believer in technical innovation, to help us guarantee exceptional client service and leading edge financial solutions. Our growing global success reflects our commitment to the latest solutions, the best people, and a uniquely flexible and vibrant working culture. To help us drive our success into the future, we are looking for resourceful individuals to join our dedicated team at our offices.

We are recruiting to fill the position below:

Job Title: Wealth Marketing Manager

Job Details

Group Marketing: defining, marketing and protecting the Standard Bank brand across our business – including specialist advice and activity for specific countries and business units.

Job Purpose

To deliver real value to allocated portfolios by executing against the given marketing and communication strategy and plan.
To develop marketing and communications campaign and collateral strategies.

Key Responsibilities/Accountabilities

Develop campaign and collateral strategies. Ensure alignment to the business strategy for the particular portfolio, and the BU Marketing and Communications strategy and brand strategy.
Translate knowledge of the market into campaign and collateral propositions.
Project management of marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.
Ensure centrally coordinated campaigns are translated into local tactics.
Evaluate all campaigns and projects. This includes the setting of targets, identifying of measurement tools and reporting.
Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication

Key Performance Measures:

Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy
Understanding and application of the BU Marketing and Communications, and brand strategies.
Quality of the campaign and collateral strategies and plans
Quality of insight into the market: consumer attitudes and behaviours
Efficiency and effectiveness of project management
Quality of marketing and communications charters
Quality of agency briefs and debriefs

Internal & External Relationships

Internal relationships with the Wealth Team, Business Unit Heads, Stanbic IBTC staff, Standard Bank staff and other Marketing Managers across the Group
External relationships with external and Marketing agencies

Preferred Qualification and Experience

A degree in Commerce or Marketing
Mnimum 8years years’ experience in a Marketing and Communications role from a Finanial Institution, FMCG, Telecommunications or Agency background
Must have managed a project budget of approximately N300 mil
Must have experience in managing and leading people

Knowledge/Technical Skills/Expertise:

Working knowledge of quantitative and qualitative research methodologies
Working knowledge of the economic drivers in a business
Working knowledge of various media and the creative requirements
Working knowledge of production processes

Sorry the application deadline for this job has elapsed

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Wealth Marketing Manager at Stanbic IBTC Bank

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