Brand Communications Manager at Sahara Group Limited

 Employment Nigeria 27-Feb-2019 ₦Not Available LAGOS , IKOYI , Managerial  


Sahara Group nutures businesses in the energy sector. These companies operate essentially within the energy industry and its associated sub-sectors. The Group consists of individuals, who are determined to make a positive impact on the business environment.

We are recruiting to fill the below position:

Job Title: Brand Communications Manager

Location:
 Ikoyi, Lagos 
Job Type: Full Time

Purpose Statement

  • Articulate, manage and steer the development of disruptive strategies, goals and objectives to build, enhance  and brand equity (measurable); promoting sustained brand awareness, penetration, patronage and loyalty

Key Deliverables:

  • Lead and manage the development of strategies, goals and objectives to enhance, sustain and build equity for the brand and ensure a seamless and cost efficient execution of the agreed strategies.
  • Lead the initiation and implementation of brand marketing initiatives to serve specific purposes for the Group and its affiliates with respect to new market segments
  • Lead brand positioning initiatives for the Group across national, regional and international locations
  • Lead the management and application of the Group’s corporate identity guidelines and policies across all communication channels, working with various stakeholders, in line with brand CI manual.
  • Lead in the management of the Group’s Brand Asset Library (including images, presentations, documentaries, adverts, publications, etc) – involving updating and regular maintenance of same. The brand asset library consists all assets deemed as historical and current brand intellectual property (consisting of ATL/BTL -creative design templates and print, electronic & digital creative assets and templates for advertising/promotional materials).
  • Monitor and evaluate relevant competitor brand identity changes and tactical marketing communications activities.
  • Contribute to the development, implementation and review of the Group’s brand quality assurance strategy, in accordance with overall strategic plan.
  • Identify creative opportunities to improve the company’s online brand presence and promote the company’s strategic business goals.
  • Ensure adherence to internal brand guidelines and work with various stakeholders to mitigate the risk of infringements/liability (such as image rights etc).
  • Lead the exploitation of business intelligence and competitor analysis, utilizing market trends to maintain brand leadership position.
  • Lead tracking, measuring and reporting ROI on all brand activations to drive efficiency
  • Co-ordinate the development, management and adherence to Corporate Identity Manuals across all touch points
  • Coordinate selection, training and re-training of Brand Champions
  • Lead vendor management, including sourcing and selection with emphasis on smart pricing and efficient returns
  • Lead all forms of media scheduling and buying across all channels
  • Handle cross functions within the corporate communications department and the entire Group

Minimum Qualification/ Experience

  • Minimum of a relevant University Degree.
  • Minimum of ten (10) years’ experience in a similar role within a Fast Moving Consumer Goods company, E-commerce company, Financial services company, Oil & Gas, Telecoms or top flight creative agency
  • Adept with all forms of social media and platforms, including: Twitter, Facebook and Instagram.
  • MS Office Suite.
  • Mac and Windows environments

Knowledge/Skills:

  • Good knowledge of disruptive brand positioning/integrated marketing communications
  • Good knowledge of project management, including event management, sponsorships and conferences
  • Good grasp of digital and social media trends and their impacts across specific and generic markets
  • Good understanding of brand equity, digital and social media measurement metrics
  • Working knowledge of developing creative designs
  • Excellent visual communication skills to present ideas and information in a multimedia context 
  • Exceptional creative flair and an innovative approach to all design projects.
  •  Excellent organizational, time and project management skills
  • Excellent communication skills, interpersonal relations and attention to detail
  • An understanding of the latest brand trends globally for a brand that operates across markets
  • Excellent teamwork skills because most projects require input from individuals with different roles
  • Self-development skills to keep-up-to-date with fast-changing trends Professional approach to time, costs and deadlines

Personality Traits:

  • Project Management (Analytical, Communication, Teamwork, Time Management, etc.)
  • Analytical skills
  • Strong personality
  • Interpersonal skills
  • Team building / conflict management
  • Attentiveness to details.
  • Relationship Management
  • Knowledge of the business environment
  • Passion/Drive for Service Delivery
  • "Eyes for detail"


Sorry the application deadline for this job has elapsed





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