Become the Regional Sales Manager - Wholesale at HRLeverage

 Employment Nigeria 28-Oct-2019 ₦Not Available LAGOS , Marketing and Sales   Managerial  


HRLeverage delivers excellent spectrum of HR Business Solutions through a custom-built approach for organizations. We recognize and strongly support the benefits of a diverse workforce, and strive to provide a culture that recognizes the unique contributions of people regardless of race, color, religion, national origin, gender, age, marital status, or disability status.

We are recruiting to fill the position below:

Job Title: Regional Sales Manager- Wholesale

Job Reference indicator: RSM
Location: Nigeria
Job grade: Manager

Reporting Relationship

  • Functionally reportsinto: Managing Director
  • Administratively reports to: Managing Director
  • Supervises: Regional Sales Team members

Job Objective(s)

  • Represents the company to the distribution channel and the channel to the company in all sales-oriented activities
  • Grow the base business,.i.e. growing new business opportunities(Volume and Value) in the named territory
  • Tailor strategy and solutions to meet the needs of channel members and interface with marketing to understand end-customer needs and facilitate channel solution development to meet those needs

Duties and Responsibilities

  • This role is responsible for executing long- and short-term Sales strategies across all channels of distribution and secondary outlets in the assigned territories or markets.
  • Revenue accountability is associated with this role, and it will carry a direct quota
  • Physically call on the qualified 3rd party outlets and retail chains to build long term working relationships.
  • Work with these qualified 3rd party retail outlets for each chain to establish a strong in-store visibility for our products.
  • Sell-in and coordinate promotional execution of the company’s retail outlet focussed programs.
  • Advise account buyers of all media activity, national promotions, unique point of sale items, etc.
  • Conducts scheduled & unscheduled visits to Channel partners as part of account coverage and to meet reporting requirements.
  • Ensure the local channel partnershave the proper resources, tools, information, and monitoring mechanisms in place to ensure the sales objectives are attained.
  • Acquire new accounts and new distribution outlets along with achieving volume and sales goals.
  • Advise senior management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan.
  • Collaborate with management to analyze brand sales by retail outlets to facilitate growth opportunities.
  • Monitor retail outlets’ performance.
  • Directs the sales operations in his/her assigned territories, working with wholesalers, stockists and retailers.
  • Executes Sales programs to achieve targets or quotas as part of the organisation’s overall business objectives.
  • Assist in the recruiting, training, and development of Sales Roles
  • Typically manages business development executives directly
  • Typical revenue responsibility will be determined by the National Sales Manager and or COO.

Key Perfomance Indicators:

  • Net sales from Region
  • Sales volume (SKU cases price x cases shipped)
  • Operational Profit (COGS/Cost of Sales)
  • Market Share in region
  • % Revenue Growth (New Business) in Region
  • New Outlets acquired
  • New outlets on-boarded
  • Sell-in value & velocity to Channel
  • Sell-out value & velocity from channel
  • % Staff Turnover of Top Performing Staff
  • Forecast Accuracy
  • % Revenue Forecast Accuracy – 1/3/6 month
  • % Share of Wallet per retail outlet account managed
  • Business Performance Reviews Conducted with Outlet owners
  • Timely Reporting (Weekly/Monthly)
  • % of sales reports on-time
  • Sales Team Performance
  • Sales Team Development Activities Conducted

Minimum Education Qualification

  • Bachelor's degree
  • Master's Degree an advantage

Required Experience:

  • 5-6 years of sales experience in a consumer products company (FMCG) across multiple channels of trade, including wholesale and retail outlets.
  • People management & supervision experience.
  • 1 year of P&L, strategic planning, and/or budgeting experience. Experience with salesforce automation or CRM is essential to success

Required Competencies:

  • Customer/Client Focus.
  • Business Acumen.
  • Results Driven.
  • Communication Proficiency.
  • Results Driven.
  • Initiative.
  • Presentation Skills.
  • Technical Capacity.
  • Performance Management.
  • Leadership.
  • Problem Solving/Analysis.
  • Organizational Skills.
  • Teamwork Orientation.

Application Closing Date
10/28/2019

How to Apply
Interested and qualified candidates should send their CV to: resume@HRLeverageafrica.com using the "Job title" as subject of the email.



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