Trade Marketing Manager at a Reputable Sales and Distribution Company - Pivotage Consulting

 Employment Nigeria 30-Nov-2021 ₦Not Available LAGOS , Marketing and Sales   Managerial  

Pivotage Consulting - Our client, a reputable sales and distribution company, with a focus on improving the wellbeing of the masses through the provision of affordable and widely available branded products, is looking for an experienced and result-driven candidate to fill the position below:

Job Title: Trade Marketing Manager

Ref No: TMM / 1121 / DAS
Location: Lagos, Nigeria
Job Type: Full Time

Job Summary

  • The Trade Marketing Manager will be responsible for the implementation of all merchandising activities and activation in all Trade Channels across Nigeria in alignment with the Brand Strategy.
  • He/she will be responsible for creating effective Persuasive Selling Format, Sales Presenter as well as customer profiling and gathering of market intelligence reports.

Job Responsibilities
Merchandising Function:

  • Responsible for the proposal of merchandising improvements that will enhance the display of improved product or brand awareness in all trade channels.
  • Responsible for validating the allocation, deployment and inventory of Point of Sales Material and other marketing collaterals from the depot.
  • Responsible for the review of Trade Marketing reports regarding implementation of each merchandising improvements per channel.
  • Accountable for the evaluation of the budget spending on Point of Sales Material allocation by each area or channel.
  • Responsible for deployment, training, and assessment of merchandisers.

Channel Activation:

  • Responsible for preparation and approval of proposed activation by the Trade Marketing Supervisor or Regional Sales Managers, for the improvement of customer sell - out in Modern Trade and General Trade Channel.
  • Responsible for analyzing the implementation of each channel activation as well as recommendation where deviations from plan occur.
  • Responsible for the analysis of post-evaluation report by the Trade Marketing for channel activation as well as evaluation of budget disbursements for each channel activation per account.

Customer Profiling and Market Intelligence:

  • Prescription of channel or area to conduct customer profiling.
  • Responsible for directing the Trade Marketing Supervisor in the conduct of market intelligence to mine insights and data in the area of assignment such as:
    • Documentation of current merchandising display
    • Market sizing/ business information per category
    • Pricing Report Documentation
    • Competitive Intelligence Report.

Other Duties:

  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
  • Duties, responsibilities and activities may change at any time with or without notice.

Job Requirements

  • Bachelor's Degree in Business-related fields. Master’s degree is preferred.
  • Minimum of 5 years’ line experience in the FMCG Trade Marketing Management with background in the Sales Operation.
  • Robust knowledge of various Microsoft Office application software.
  • Excellent communication skills both verbally and in writing.
  • Considerable knowledge of Basic Finance (cost analysis and promo spend analysis)
  • Exceptional decision-making skills.
  • Must possess keen awareness and sensitivity to market changes.


Method of Application
Interested and qualified candidates should send their CV in MS Word format only to: using "Trade Marketing Manager" as the subject of the email.

Sorry the application deadline for this job has elapsed

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