Business Development Executive

 Lisse Africa 15-Dec-2017 ₦60,000 - 100,000 LEKKI , Marketing and Sales  


  • Tactical execution of the sell-in components of the retail packaged brands innovation projects for specific brands and channels. 
  • Execution of innovation project initiatives through Sales TEAMS back to / through customer. 
  • Owns communication and alignment with internal partners to meet expectations. 
  • Knows and understands the unique needs of the primary target consumer for each of our customers.
  •  Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
  • Employs marketing and promotional initiatives to achieve budgetary volume projections.
  • Establishes and maintains positive working relationships with current and potential referral and payer sources.
  • Builds and monitors customer’s perceptions of the company as a high quality brand.
  • Lead a cross functional team from Marketing, Design & Innovation, Sales and outside partners in the creation of new collection concept recommendations that will be successful in the marketplace and contribute to achieving the brand’s financial objectives
  • Provide strategic direction to Design & Innovation on new collection concepts from concept approval to launch to ensure the company launches collections with the best chance for marketplace success
  • Oversee the crafting of collection concept positioning that creatively and uniquely differentiates them from competitors and creates desirability among consumers
  • Ensure product formulations, packaging design, copywriting and collateral materials deliver upon collection positioning to create integrated, compelling offerings that experience in-market success
  • Engage qualitative and quantitative research techniques to enhance in market success of new and existing collections.
  • In collaboration with the team, develop, lead and oversee the execution of customer-focused brand strategy and implementation of various tactics with the appropriate channels
  • Manage outside partnerships to fulfill the best representation of the Company and the brand
  • Communicate all corporate matters in a positive and timely manner as directed by Corporate Communications or senior management.
  • Conducts sustained research and gathering of data and relevant information as needed to develop successful business proposals.
  • Compiles reports based on analysis performed including but not limited to business plans, profit margin analysis, and business risk assessments.
  • Analyze financial data and extract and define relevant information for the purpose of determining past financial performance and/or to project financial probability of business ventures.
  • Analyzes data to evaluate existing and potential business and program opportunities
  • Interprets data, formulate reports and make recommendations based upon research findings.

 



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