Strategy & Growth Initiatives Executive at GE
Employment Nigeria
06-May-2017
LAGOS ,
Administrative
GE - Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
POSITION : Executive 2 - Strategy & Growth Initiatives
Description
- The role is responsible for developing the region's GPB and cross segment growth opportunities;
- Lead and engage in discrete strategic assessments, enhance market industry and customer knowledge;
- Establish continuous dialogue with the Product Companies to increase productivity;
- Serve as connector or "glue' across the Region structure;
- Stay close with the Global Marketing team, HQ COEs;
- Understand & track Region NPI needs;
Drive a thorough understanding of the Region marketplace environmental dynamics including but not limited to the following:
- Government/Regulatory issues
- Dynamics and trends in the O&G industry within the region and with the region customer base
- Competitive environment at the tactical level across the O&G portfolio of products with an eye toward commercial and product level differentiation
Drive an understanding of the Region market potential for the O&G portfolio of products including but not limited to the following:
- Region market size and entitlement by product type
- Financial forecast by product type
- Major opportunity identification over a medium term time horizon
Support tactical region project needs as required to advance market knowledge or in support of different P&Ls including but not limited to the following:
- VOC
- Deployment of segmentation methodology (Gold Standards, CECOR) at the region level
- Customer Segmentation
- Oversee region specific demand creation activities including customer communication activities
- Drive regional sales force preparedness through development of commercialization plans for Communication's team execution
- Willingness to travel as required to support the needs of the business
Performance Measures:
- Development of Regional Marketing's role in the region business operating rhythm
- Quality of market analysis and translation into an executable region specific strategic plan
- Quality and timeliness of tactical project completion in support of the region and P&Ls
Requirements
- Bachelor of Science Degree, preferably in a Technical or Marketing discipline
- Significant experience in Sales & Marketing and PM with demonstrated marketing experience and command of marketing tools and techniques
- Demonstrated understanding of the broad O&G market
- Strong oral and written communication skills
- Demonstrated presentation skills
- Strong interpersonal and leadership skills
- An understanding of the regional business climate and practices
- Project Capabilities
Characteristics
- Background in OFS, multiple O&G segments, recent marketing experience in GE Oil & Gas or O&G strategy consulting
- MBA preferred
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