iROKOtv.com is the subsidiary company of IROKO Partners, the world's largest online distributor of African entertainment. Launched in 2010, the company has closed on four Series of VC funding totalling $21Mn.
We are recruiting to fill the position of:
Position: Email Marketing Manager
Job Description
- The Email Marketing Manager is responsible for driving new subscriber acquisition for iROKOtv.com and the iROKOtv Android App will also be in charge of winning over new long-term customers through strategic, highly effective email marketing campaigns with a focus on email and communication.
Responsibilities & Duties
- Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable
- Identify and cultivate partnerships with relevant partners across relevant complimentary products / services
- Communicate strategies and results to senior management consistently and regularly
- Help develop our strategy for email and newsletter marketing and activations, including the selection of channels, type of campaigns, promotions, creative and style choices
- Design, set-up and implement email marketing campaigns that will attract new users, keep current subscribers engaged and entice former subscribers to return
- You are willing to go the extra mile to ensure we deliver the best user experience and monetization
Desired Skills and Experience
- Experience in e-commerce or similar conversion driven customer acquisition via email
- Experience building a customer base for a new product from scratch
- Experience with blogging and creating communities online
- A good University degree
- Degree in Marketing, MBA
- 3-5 years of experience in data-driven marketing & customer acquisition for an online-related service or product
- Impeccable spelling
- A/B testing, optimization and reporting
- Experience with Mailchimp and/or Emarsys
- An avid lover of Nollywood movies (or willing to become one)
Personal Qualities & Behavioural Traits:
- Highly analytical, data-driven, and work in an ROI-focused manner.
- A strong team player who has demonstrated leadership qualities in the past.
How to Apply
Click here to apply
Sorry the application deadline for this job has elapsed
