Employment Nigeria 01-Jan-1970 NIGERIA , NIGERIA ,
Trade Marketing Representative Position at British American Tobacco Nigeria
Reference Number: OM/WAA/NGN/TMR/28-03-11
Location: North, Middle Belt, South East, South West
Reports to: Area Manager
Response Deadline: 20/4/2011
Principal Accountabilities:
• Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan.
• Train customers if necessary using required materials and instructions.
• Negotiate retail touch points based on communication strategy following guidelines set by TM&D communications Manager.
• Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager.
• Actively participate in business development projects e.g. internal brand awareness campaigns.
• Support change management projects within marketing Team.
• Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for territory.
• Monitor brand’s performance in the outlets (BAT’s and competitors’).
• Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the territory.
• Provide information on retail environment to TM&D Communications Manager to develop touch points appropriate for these outlets.
• Support DSS representatives to achieve high performance by establishing a constructive feedback process
• Develop an effective working relationship with the outlets by giving assistance and support through regular communication and the prompt handling of problem and requests.
Knowledge, Skills and Experience:
• First degree or equivalent in Marketing, Social sciences or related qualification from a reputable higher institution.
• Excellent written and verbal communication (in English).
• High degree of Computer literacy and competency in the use of Microsoft Office tools
• Prior experience in Trade Marketing, Brand and Trade Programmes deployment.
• Knowledge of the FMCG industry in the retail environment.
• Negotiating and influencing skills.
• Outstanding interpersonal skills with the ability to develop and maintain relationships with Clients, external suppliers and commercial partners.
• Self starter, keen and confident to use own initiative
• Must be able to drive and possess a valid Drivers’ License
• Should have a minimum of three years working experience
Key Outputs:
• The most important metrics by which successful performance will be judged are, for respective territory:
• Customer satisfaction targets
• Timely development/ implementation of trade marketing activities
• Real vs. plan financial execution
• Accurate and well maintained outlet classification record
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