Employment Nigeria 01-Jan-1970 NIGERIA , NIGERIA ,
PROMASIDOR NIGERIA RECRUITMENT
Promasidor (Cowbell) Nigeria has Job opening for
Brand Manager (Cowbell)
Objectives
To support the Manager, Brands Group (Dairy) in developing, executing and evaluating annual activity plans for Cowbell Milk brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.
Responsibilities
Describe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget
1.Brand plans:
Execute approved marketing activities for Cowbell Milk brands/products, particularly below-the-line programmes. Plan, activate and monitor regular sampling programmes as appropriate for Cowbell Milk brands/products. Ensure core/major activities are evaluated and learnings captures for future brand planning.
2.Marketing insight:
Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programmes for Cowbell Milk brands/products. Provide market information with which to report on the performance of Cowbell Milk brands/products.
3.Competitor monitoring:
Track competitor activities in the Dairy sector and assist the Manager, Brands Group, in developing response strategies to protect the position of Cowbell Milk.
4.Budget:
Manage marketing budgets to execute annual activity plans for Cowbell Milk brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.
5.Results:
Execute below-the-line activities for Cowbell Milk brands/products and evaluate performance against activity objectives.
Financial scope: Responsible for managing marketing expenditure allocated to Cowbell Milk brands/products.
Reporting To: Manager Brands Group (Dairy)
Requirements
• Education
Minimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
• Experience
3-5 years’ work experience in a reputable company, preferably FMCG, of which at least 2 must be in the Marketing function. Sales and/or Operations experience would be an advantage.
• Knowledge
Interpreting data and information
Preparation of annual marketing/activity plans
Development and execution of consumer and trade promotions and POS material
Third-party supplier management
Managing budgets and expenditure
Working in teams
Understanding of research techniques
Presentation skills
Microsoft Office suite – Word, Excel and PowerPoint
• Skills & Personal Attributes
Self-motivated
Analytical
Articulate – verbal and written
Able to interact with a range of people (interpersonal skills)
• Work Location
Head Office
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