ToLet.com.ng is Nigeria's fastest growing online real estate start-up. We provide a property rentals platform that helps Lagosians navigate the stressful, frustrating and unstructured Lagos property rental market.
POSITION :Head of Marketing (Digital/Offline)
Job Brief
We are looking for an experienced Head of Marketing to oversee all marketing operations of the company and develop its marketing strategy and vision.
You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success. An excellent Marketing Head is passionate for their profession and have great knowledge for all things marketing.
They can balance a practical mindset with a creative business acumen and lead people through complex marketing operations.
The goal is to ensure the company’s marketing efforts are successful in helping it outperform competition.
Job Description
“Listen” to the trends of the market and direct the market research efforts of the company
Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
Define marketing strategies to support the company’s overall strategies and objectives
Develop a feasible marketing plan for the department and oversee its day-to-day implementation
Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
Build a highly efficient team of marketing professionals
Create a solid network of strategic partnerships
Requirements
Proven experience as a Marketing Head or similar role
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
Solid understanding of market research and data analysis methods
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
Understanding of different business disciplines (IT, finance etc.)
Proficient in MS Office and business software (e.g. CRM)
A leader with both creative and analytical capabilities
Outstanding communication (written and verbal) and interpersonal abilities
BSc/BA in Business Administration, Marketing, Communications or relevant field; MSc/MA will be a plus
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