Employment Nigeria 01-Jan-1970 NIGERIA , NIGERIA ,
REGIONAL MARKETING MANAGER JOB VACANCY AT AIRTEL NIGERIA
JOB CODE: 5055
JOB TITLE: Regional Marketing Manager (Acquisition)
JOB LOCATION: Nigeria
JOB FUNCTION:
To formulate and ensure implementation of effective and efficient
acquisition, usage and retention strategies for assigned region so as
to enhance the leadership position in customer market share.
ACCOUNTABILITIES
1. New revenuepaying subscribers
in the region
To identify the new segments for acquisition and therefore plan and
implement the strategy to penetrate the same with leadership
position.
To design and provide tools to sales team for market expansion
To conduct consumer and trade research on periodic basis to
identify new opportunities for acquisition.
To conceptualise suitable products and plans in prepaid/postpaid to
drive acquisitions and revenue based on regional realities.
To design suitable consumer and trade schemes so as to acquire
revenue-paying customers in the region.
To analyse and identify channel partner ROI enhancement
opportunities for the region.
To Ensure timely and impactful launch of new BTS sites to stimulate
trial and adoption by new customers within the geography.
2. Incremental Share
of Net Adds in
region
To identify the key strengths of competition and plan key tactics to
get incremental share of net adds from competition in the region.
To provide regional inputs for the handsets strategy to gain market
share and counter competition in the region.
Deliver region specific and relevant Value Added Services, that will
ensure uptake and boost VAS revenue streams
3. Customer Delight
measure in terms of
Schemes and
Promotions
Provide inputs towards the design and implementation of regional
consumer schemes and promotions which are simple and crisp so
that there is an increase in the delight among existing and
prospective customers.
4. Revenue
enhancement
Hand hold the new customer for revenue enhancement
Identify region specific initiatives for stimulating usage and
increasing revenues.
Ensure re-launch of low utilized sites to increase ITP and gain wallet
share from competition
To monitor acquisition cost
Educational
Qualifications
A recognized postgraduate degree in Management; specialisation in
Marketing is preferredRelevant Experience At least 5-6 years working experience. Of these 2-3 years should be in
telecom sales/ marketing.
Personal Characteristics
& Behaviours
Strong People skills- Building Collaborative Relationships and Empowering
and Developing people
Risk taking appetite
Business and Commercial acumen
Excellent understanding of corporate governance standards
Should thrive in challenging situations
Ability to network with global players
Strong analytical skills and problem solving skills
Entrepreneurial Ability
Closing Date :30 / 04 / 2012
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