Latest Vacancy At Guinness Nigeria May, 2012
Employment Nigeria
01-Jan-1970
NIGERIA , NIGERIA ,
CAREERS FOR NATIONAL PLANNING AND ACTIVATION MANAGER
JOB TITLE: NATIONAL PLANNING AND ACTIVATION MANAGER
JOB LOCATION : LAGOS
JOB DESCRIPTION
Nigeria is an over 10 million Hectoliters’ Beer and 3 million Hectoliters’ Malt market with Guinness Nigeria Plc
The Customer Marketing team contributes to the success of the Guinness Nigeria Plc strategic plan by demonstrating industry leadership, translating trade strategy and brand Game Plans into a world class Commercial plan thereby winning the visibility war at the point of purchase and meeting both trade and consumer needs.
ACCOUNTABILITIES
- Ensures activity execution elements are realistic with regards to market realities sales force capacity /capability as well as timing.
- Liaises with the divisions to ensure actual execution is in line with briefing as well as identifying key opportunities for immediate improvement.
- Conducts tracking and post evaluation to ensure efficiency of activity plans
- Develops and provides selling concepts (winning customer proposition) that enables divisional sales teams secure customer support for tactical (divisional) activities
- Guides tactical investment of Below the Line (BTL) Advertisements & Promotions behind Sales & Category drivers to maximize Return on Investment (ROI)
- Provides input to Joint up Business Plan (JUBP) process (category strategy, trade strategy, game plan, sales unit plan etc.)
- Ensures Route To Market principles are consistently applied and fully capable of delivering on activation requirements and intervene where required
- Identifies sound executable Category and Channel trends, shopper/consumer Insights and translates them into tactical activities
QUALIFICATION:
- Graduate calibre in any discipline
- Minimum of 8years experience in field sales & customer marketing with a minimum of 2 years experience at a senior management level
SKILLS:
- Strong financial acumen – for analysis and evaluation
- Ability to differentiate based on market and customer insights
- A good understanding of all Diageo Way of Selling Capabilities and tools
- A good understanding and strong capability to coach others on customer marketing fundamentals, Below The Line (BTL) process as well as the ability to transfer knowledge
Barriers to Success in Role
- Being out of touch with trade, shopper/consumer and field sales current trends
- Inability to collaborate effectively with the category teams and field sales.
- Inability to generate insights and translate them into specific actions
- Lack of personal integrity.
- Inability to properly identify risks, and plan mitigation steps.
METHOD OF APPLICATION
Log on to www.diageo-careers.com
Click on Search & Apply
Click on Search Openings
Go to key word (Box 3) and enter the Ref No
Click Search and click on the job
Click View job(s) to read the detailed job profile
Click on Submit to job(s) to subimt your CV
Closing Date: 21/ 05 / 2012
Sorry the application deadline for this job has elapsed
