British American Tobacco - Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.

POSITION : Marketing Information Executive

DESCRIPTION

• The Strategy, Planning & Insights Department performs a key role in guiding company strategy through an expert understanding of the market and the competitive environment. As Marketing Information Executive, you’ll be a central resource in the delivery of this responsibility.
• Your specific role is to provide support to the SP&I team through the co-ordination and production of analyses and reports on the tobacco marketplace.
• You’ll also be assisting in the implementation of the overall information strategy for BAT, receiving support from selected agencies as well as members of the Strategy, Planning and Insights team.
• If you have talent and motivation to succeed at a personal and professional level, you’ll find support and encouragement every step of the way.

 Accountabilities

• Ensure accurate and timely reporting as per the regional guidelines.
• Engage confidently with key stakeholders in line with the guiding principles.
• Ensure all relevant consumer insights are effectively integrated into the management information system.
• Create good relations within the SP&I team and cross functional networking to develop effective and integrated insights.
• Ensure the delivery of forward looking consumer, customer and competitor insights.
• Develop and maintain comprehensive competitive analysis.
• Support the Information Manager in delivering a consumer centric perspective and up to date findings into given marketing projects.
• Support the Information Manager in providing insights to understand consumer behaviour, perceptions and needs to drive the development of differentiated offers into our portfolio.
• Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity.
• Assist with information related to end-market performance.
• Provide a long-term view on end-market opportunities and threats, ultimately contributing to regional strategy development.
• Identify and propose improvement opportunities in current processes.

 Requirements:

• Previous experience in marketing.
• Knowledge of data sources.
• Data analysis and interpretation.
• Competitor analysis.
•   IT literacy skills.