Vacancy for Marketing Director(West Africa and Francophone Sub-Sahara Africa) at MasterCard

Employment Nigeria 04-Nov-2017 LAGOS , Administrative

MasterCard - The technology company behind the world’s fastest payments processing network. We are recruiting to fill the position below:

POSITION : Marketing Director, West Africa and Francophone Sub-Sahara Africa

Responsibilities

Oversee integrated marketing approach and solutions for the West Africa and Francophone Sub-Saharan Africa that drive Mastercard business performance and contribute to company’s positive reputation
Ensure best alignment of marketing resources to support volume, transactions and revenue growth, while staying locally relevant and in alignment with regional strategies and priorities

Role

Develops metrics and specifications to track program performance, measures program performance, and makes recommendations based on results
Translates high-level direction into desired specifications for Mastercard or agency staff for production and delivery of promotional marketing materials, including print, electronic, direct mail and other promotions
Oversees and manages local Marketing budget to ensure that all campaigns, programs, and activities are within allocated budget
Plans, oversees and executes local Marketing strategies, including advertising, promotions, sponsorships, market research, product marketing, co-promotions with merchants/banks/other partners, etc., to align with business priorities and deliver against company objectives
Leads projects on behalf of several countries, balancing needs of different stakeholders and managing multiple work streams
Identifies consumer segment needs and priorities, and leverages consumer insights in marketing programs and activities
Supports development of consumer-led product value propositions relevant for local markets, and execution of Product Marketing strategies to drive adoption and usage

Requirements

Marketing experience with a mix of B2C, B2B and product marketing
Bachelor's degree, MBA preferred
Strong project and time management skills
Strong written and oral communication skills in English and French languages
Preferably based in Lagos, Nigeria with no objection to travel for work, primarily within countries of responsibility
Demonstrated success in building integrated marketing plans that leveraged synergies between multiple marketing channels
Demonstrated success in delivering results on multiple projects, setting priorities and meeting deadlines in a fast-paced environment
Demonstrated success building relationships and delivering results with global, multi-cultural or remote project teams
Demonstrated ability in establishing collaborative relationships with regional Marketing counterparts and representing the voice of the local market
Extensive experience and demonstrated success in one marketing family, with additional experience in two to three marketing families, including B2B or Consumer Marketing

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Vacancy for Marketing Director(West Africa and Francophone Sub-Sahara Africa) at MasterCard

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