POSITION : Senior Brand Manager
Purpose
- To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends
- Development and seamless execution of Brand plans both short and long term.
- To ensure that brand plans are developed and executed based on the following:
- Grounded on consumer knowledge and credible insights.
- In line with world class standards and global best practice.
- Proactive & timely.
- Lead the deployment and execution of brand strategy & advertising communication founded upon a deep understanding of the consumer.
- Champion the Measurement and Evaluation of all initiatives.
- Monitors brand performance and implements appropriate plan changes.
Top Accountabilities
Creates Strategies that Win:
- The Senior Brand Manager supports the delivery of the short and medium term strategic goals of the brand to outperform the competition and delivers against equity targets.
- Leads the development of a clear vision and simple strategy for the Brand
- The SBM leverages market insights and analytical skills to deliver world class growth drivers which build equity for the brand and drive brand/category growth.
- Strategies are translated into focused, differentiated and commercially relevant GAME plans that can be executed.
- Stakeholder engagement to deliver brilliant execution
Leads competition-beating execution:
- Brilliant execution and high standards are a way of life
- Drives fast implementation of big scalable ideas that can be – and are – executed brilliantly
Drives pace and agility through instinctively making the right marketing judgement decisions:
- Pace and agility are valued over perfection
- Brilliant execution of marketing activities that delight consumers and customers and build adoration for our brands.
Partners brilliantly with agencies and cross functional teams to deliver breakthrough content and execution:
- Initiates clear and creative ways of working with the right partners (including customers) in order to generate compelling solutions.
- Restless in understanding best practices, testing and evaluating how to build.
- Effective M&E to select and learn from activities proposed. Evaluation plans agreed with key stakeholders.
Drives value for Diageo and our Customers:
- Supports the team in adopting a true performance culture with spikes in both consumer and customer performance. Key performance metrics are delivered through a ruthless focus.
Qualifications
- Graduate Caliber
- MBA might be an added advantage.
- 5+ years Consumer marketing experience including:
- Demonstrates strategic thinking and translation of strategies into differentiated plans.
- Ability to procure and deploy expert resources from colleagues, agencies and partners to create breakthrough outcomes.
- ATL development, Media planning and deployment.
- Agency Management + Good relationship skills
- Cross functional project management skills (strong sales/commercial liaison and teamwork)
- Demonstrated capability in brilliant execution and ability to translate strategies to marketing plans.
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