Max Drive is a team of passionate people and a leading technology-enabled company driven by a vision to solve the mobility challenges in Africa. We want to get people and goods to their destinations hitch-free. It is personal for us because we understand the frustration of epileptic transportation. We are making mobility safe, affordable, accessible, and sustainable through the deployment of high-performance technologies and operators.
We are recruiting to fill the position below:
Job Title: Senior Product Marketing Manager
Location: Lagos
Category: Marketing
Description
Product marketing strategy and planning:
- Working with the Product team, you will develop an annual marketing plan that supports the business’ Product scale goals and objectives
- This plan will capture quarterly priorities, KPIs and the marketing initiatives and campaigns that will enable their achievement
- With the support of the MAX internal team and agency partners - the plan will provide a 360 degree, through-the-line support for MAX’s product growth, and cover digital, field marketing and communication / PR interventions
- Evaluate growth options, assess new opportunities, and identify bottlenecks. This includes turning strategy into cross-functional aligned tactics
Consumer data and insights:
- Prior to deployment, you will lead efforts to test and validate product marketing messaging through methods such as focus groups, interviews and A/B testing
- You will also conduct competitive research and analyze their product, marketing and distribution strategies - to ensure MAX’s positioning stands out and is competitive
- Serve as the primary custodian of the MAX product marketing data dashboard, providing end to end tracking of the performance of our user acquisition funnel
- Oversee implementation of marketing automation, marketing analytics, and high-performance marketing tools
Marketing campaign planning and execution:
- You will play the leading role in developing and executing integrated marketing campaigns aimed at advancing the objectives outlined in the annual marketing plan
- You will develop and implement a marketing campaign framework for the company, outlining the seasonal recurring campaign windows, as well as the approach for more opportunistic plays when these are available
- On the digital front, you will ensure MAX has a highly effective digital marketing funnel that generates high quality leads that convert to users at targeted rates
- On the experiential / field marketing side, you will direct the activities of MAX’s partner agencies to generate high levels of awareness and foot traffic to activation points, converting relevant prospects into leads
- Finally, working with agency partners and directly with our in-house creative team, oversee the development and deployment of high quality and high performance marketing materials and their placement in relevant media
- Throughout campaign execution, be ultimately accountable for the marketing budget invested and on demonstrating return based on agreed metrics
Leadership/Supervisory Role:
- Manage a growing team of marketing professionals as well as relevant agencies
- Work cross-functionally with Product, Operations, and Growth teams
- Ensure that the product and executive team have a shared vision of how the product is and evolves in the future
- Lead customer-centric thinking and craft programs to address and retain target market
- Motivate, develop and inspire an enthusiastic team to achieve remarkable results
- Implement a systematic 1 on 1 feedback and performance review system
- Coach team members to deliver exceptional results
- Build and grow exceptional teams by hiring, onboarding, coaching, and enabling them to bring products to market.
Requirements
- Degree in Marketing, Advertising, Information Technology, Economics, Business Administration or other relevant field
- At least 8 years in the field of marketing, dealing specifically with product marketing, with accountability for lead generation and revenue
- Vast experience in the creation and execution of high performing marketing campaigns - including digital, field and mass media marketing
- Ability to work in a global context - Previous experience working in high-impact environments is preferred
- Proven track record of engagement with C-suite stakeholders
- Strong leadership skills; extensive experience in managing and mobilizing cross-functional teams
- Past track record of recruiting and developing a high performing team
- Passionate about customers and demonstrated experience at building strong relationships
- Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.
Benefits
- Competitive pay & benefits
- Premium Health insurance cover
- Consistent Learning and Development.
Method of Application
Interested and qualified candidates should:
Click here to apply online
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