Guinness Nigeria PlC Vacancy For Brand Manager. June 28th 2011
Employment Nigeria
01-Jan-1970
NIGERIA , NIGERIA ,
BRAND MANAGER VACANCY AT GUINESS NIGERIA PLC 27TH JUNE, 2011
Auto Reg ID: 28077BR
Job Type: Full Time
Job Location: Nigeria
Job Title: Brand Manager Harp
Reporting To: Marketing Manager, Lager & Malt Categories
Job Level: L5 (M1)
PURPOSE
- To develop the long term strategy and implementation of the annual plan for the Harp Premium Lager and Satzenbrau Trademarks.
EXPERIENCE
- Experienced level capability on all Marketing Functional capabilities
- Ability to demonstrate excellent Commercial judgement & acumen.
- Experience of working on National Activation platforms & understanding of Execution standards required for the demanding consumer.
- Must be experienced at managing key stakeholders nationally & internationally.
ACCOUNTABILITY
- Assist and support the Marketing Manager Lager to deliver the AOP growth aspirations in F12 and beyond.
- Develop and execute ambitious recruitment plans for Harp Lager and other brand initiatives to be the market leader in Lager in Nigeria within 24 months.
- Support & inspire the rest of the Brand Teams as well as collaboratively support the GNplc Customer Marketing team ensuring full adherence to DMC and Digital Code of Practice.
- Develop the annual Brand Media Plan for conventional & non-conventional media and development of third party strategic partnerships.
- Lead the development & commercial implementation of annual Game Plan
Context & Dimensions:
- Guinness Nigeria Plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.
QUALIFICATION
- University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage
- Proven experience of Beer Brand or Spirits Brand Management incl creative development and implementation (min 3-5 years).
- Ability to work under own initiative / pro-active leadership
- Proven and strong Brand and Trade marketing experience (4-6 years)
BUDGET AND COST CONTROL MANAGEMENT
Flexible Working options:
- ·Sufficient Brand Management experience in the Nigerian / Global Beer Markets.
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