First Katalyst Marketing - Amarketing consulting firm
POSITION : Online Marketing Supervisor
Description
- Manage social media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Design, create and manage promotions and Social ad campaigns.
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Requirements
- Bachelor degree in Marketing or any related discipline.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in e commerce, SEO, PPC, Email marketing, and social media..
- Previous experience in a similar digital marketing role.
POSITION : Online Marketing Executive
Responsibilities
- Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
- With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
- Overseeing PPC campaigns monitoring their performance and return on investment.
- Writing informative and effective search engine optimised copy for the website and external blog postings.
- Using the CRM to maximise online marketing opportunities.
- Managing the company's email marketing campaigns.
- Monitoring return on investment for the different online marketing campaigns.
- Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
- Managing the content diary for social media content.
- Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
- Monitoring social media for company mentions and engaging with customers where relevant.
Requirements
- Bachelor degree in Marketing or any related discipline.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in ecommerce, SEO, PPC, Email marketing, and social media.
- Previous experience in a similar digital marketing role.
How to Apply
Candidates should send their applications and CV to: yinka@firstkatalystmarketing.com with position applied for as the subject.
Sorry the application deadline for this job has elapsed
