Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company. Evaluating company’s research programme, market conditions and competitor data.
Responsibilities
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Maintaining our social media presence.
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Measuring and reporting on the performance of all digital marketing campaigns
Requirements
B.Sc or Higher National Diploma (HND) in Social Sciences.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Certificate of proficiency in Digital Media or any relevant field
Proven two years working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Core Competencies:
Campaigns
Google Analytics
Web Analytics
Search Engine Optimization (SEO)
Social Media Marketing
Social Media
Online Marketing
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