POSITION : Digital Marketing Officer

 Description

• Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company. Evaluating company’s research programme, market conditions and competitor data.

Responsibilities

• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Maintaining our social media presence.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Measuring and reporting on the performance of all digital marketing campaigns

Requirements

• B.Sc or Higher National Diploma (HND) in Social Sciences.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Certificate of proficiency in Digital Media or any relevant field
• Proven two years working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Core Competencies:

• Campaigns
• Google Analytics
• Web Analytics
• Search Engine Optimization (SEO)
• Social Media Marketing
• Social Media
• Online Marketing